Erwin McManus weighs in on Church Marketing

From “Church Marketing Sucks”:

Erwin McManus has his thoughts about why churches are in decline. And it’s not bad design, bad web sites or poor use of technology.

“My primary assessment would be because American Christians tend to be incredibly self-indulgent so they see the church as a place there for them to meet their needs and to express faith in a way that is meaningful for them … I think the bottom line really is our own spiritual narcissism. There are methods and you can talk about style, structure and music, but in the end it really comes down to your heart and what you care about.”

You don’t market country clubs. You don’t market your secret society. And you can’t market your church if the attitude within is one of self-indulgence and only caring about what works best for your members. Simply put, you can’t market your church if your church isn’t ready to sacrifice.

Here is a link to the whole article.


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